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Diversity and Spaghetti Sauce

Author: 
Jonathan C. Dietrich
Date: 
Thursday, November 27, 2008

Here is a great presentation by Malcolm Gladwell about how Howard Moskowitz discovered for the food industry that embracing the diversity of their customers they can make more people happy (and thus make more money).

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The opinions expressed in this article are the author's and do not necessarily reflect the opinions of the Beaver Creek Housing Cooperative or its Board of Directors.